Adidas Expands Partnership with Kanye West For New Line Past Yeezys


Kanye West is in it for the extended haul with Adidas. The sportswear firm announced Wednesday morning (June 29) that it would be expanding its partnership with the rapper-cum-designer to launch adidas + Kanye West, an athleisure line comprised of footwear, apparel and equipment. 

The extended partnership arrives following West unveiled his Adidas sneaker, the Yeezy 750 Increase, last year. Only 9,000 pairs of the $350 gray suede sneaks were released in January, however the kicks could sell for thousands on eBay. Kanye West's Yeezy Season 3 Occasion: A Vogue Show All Its Personal In accordance to the Wall Street Journal. 'Ye hopes to get his sneakers on key league basketball and football players, even evaluating his stage antics to athletic prowess. "I’m not just a musician singing in front of a mic, we are working, jumping, we’re getting harm," West explained. "We’re in the same arenas that the ballplayers perform in." There could also be likely Adidas + Kanye West retail shops in the functions, though the organization says that is nevertheless to be determined. Watch Kanye West's Jokey 'Shoe of the Year' Award Acceptance Speech West, who landed the "Sneaker of the 12 months" award at the F ootwear News Achievement Awards in December, also caused sneakerhead hysteria with the release of the Yeezy Increase 350 this yr. His foray into fashion and design has also created his own line, Yeezy Season three, which he unveiled at a substantial trend display and listening occasion at New York's Madison Square Backyard in February for his eighth studio hard work The Existence of Pablo.



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