The Kardashian brand includes a collection of brand associations, from Balmain to Calvin Klein to FitTea, but the relatives might soon have to make it clear what exactly people associations entail.
Kim, Kylie, Khloe, Kendall and Kourtney have been put on alert last week by shopper watchdog Reality In Marketing for failing to "disclose their relationships with the firms currently being promoted" in their posts, which is needed by federal law.
The letter threatens to file a complaint with the Federal Trade Commission except if a lot more than one hundred allegedly deceptive images are removed from the family's numerous Instagram accounts.
Truth In Promoting also sent the letter to the family's alleged sponsors, which contain Balmain, Calvin Klein, Estée Lauder and Karl Lagerfeld. "The scenarios we're seeing have developed a few much more gray zones," Bonnie Patten, executive director of Truth In Advertising, informed The Hollywood Reporter. "but the laws are the same."
Various of the photos in question have been eliminated from Kardashian and affiliate brand Instagram accounts as of Tuesday.